While achieving the highest ranks possible is certainly a goal of SEO, and doing your utmost to generate sales or increase page views from visitors is very important, there is a much neglected area inbetween - who your site appears in the Google search results.

Some great tactics are detailed at SEOptimise.com, including:

• using special characters¥
• being reviewed at StumbleUpon
• having shorter titles and snippets
• create white space via perfect snippet lengths

These and the other dozen tactics all increase your organic click-through rate (CTR), and this may lead to an increase in rank.