This is a great example of how powerful having keywords in your URL can be. Compassive has applied some basic SEO principles to our Nintendo e-commerce site, nintendo-shop.co.uk, and when combined with the keywords in the domain name, we are outranking Nintendo themselves.

A Google UK search for “nintendo shop” has the Compassive site at #1, followed by Nintendo, Amazon, Nintendo and Kelkoo.

Using keyword-laden domain names, and white-label shopping sites or WordPress templates, can often provide more sales or leads than SEM keyword purchases.