PPC Search Engines

The PPC space is dominated by Google (Adwords), Microsoft (AdCenter), Yahoo (YSM) and to a lesser degree Ask Sponsored Listings. Beyond those there are dozens of much smaller search engines and PPC ad networks, like Findology, ABCSearch and 7Search. You may have come across their offers of free advertising to get you started. Are they worth trying?

Here are 6 reasons why they might be a waste of your time, creating a negative ROE (Return on Effort):

Size

If you used every 2nd/3rd tier PPC service, at best they could only reach the last 5% of search queries that are not made via the Big 4.

Click Fraud

Simply put, the bigger services have bigger and better fraud detection tools.

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